Indeed, just this past April the National Milk Producers Federation (NMPF), a trade group representing dairy farms, petitioned the U.S. Food & Drug Administration (FDA) to crack down on what it calls “the misappropriation of dairy terminology on imitation milk products.” NMPF has been asking for such a ruling for a decade, and argues that the soy industry’s “false and misleading” labeling is now more common than ever.