MADISON AVENUE: The Greatest Story Ever Sold
The End of World War 11 was a good day, because on August 14, 1945 two thousand men descended on Madison Avenue to sell soap, sex, and sophistication. They were advertising men and they would add style and swagger to everything bought and sold in America for the next 50 years.
They had been at the other end of a 100 million-mark war machine. They had learned a lot. Much of it from the dead men they left behind and from now on they were going to have a hell of a good time doing what they did best. And what they did best was tell stories.