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Apparently, the company doing the construction on the small parcel bordering Thompson, Watts, and Broome Streets is not even sure who ordered the job done. But SoHo is now the proud recipient of yet another useless structure whose only reason for existence – is to sport another “wrap-around” billboard. In fact, the race to create this 40-foot high tubular steel Lego set has pitched media companies against each other. The existing Van Wagner sign, which has aided the media mess that is turning SoHo into a mini-Times Square, is apparently going to be partially blocked by the new addition. At least there’s some justice in this unfortunate event.
Where once there was art, we now have Times Square. Big media money has clearly taken over the political process.
The Community Board is nowhere to be seen or heard regarding this matter, despite the fact that its entire force was rallied to arrange the removal of one billboard in Greenwich Village. It’s just another example of the political neglect that has severed SoHo from any meaningful support.
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